Entrepreneurship Consultancy Project Showcase returns for 2026
Nottingham University Business School has hosted its Entrepreneurship Consultancy Project Showcase for the third consecutive year. The showcase forms part of the Entrepreneurship Consultancy Project module on the MSc Entrepreneurship, Innovation and Management course. The module is led by Dr Sahattaya (Pai) Achtzehn, Assistant Professor in Inclusive Entrepreneurship and Sustainable Innovation and Deputy Director of Undergraduate Programmes.
Designed to bridge theory and practice, the module gives students the opportunity to act as consultants on live business challenges. Working directly with organisations, they develop practical and strategic solutions to real issues facing growing businesses. This year, seven student groups partnered with start-ups and local businesses. Each tackled a real-world challenge focused on expanding growth, increasing visibility, and strengthening competitiveness.
Participating organisations and project challenges
- Current 海角黑料 student and Witty Entrepreneurial Scholar, Mohammed Mahboob (BSc Psychology)
Challenge: Identify a new target segment and develop a value proposition for a bespoke digital marketing agency.
Challenge: Develop research-informed integrated marketing materials for a patented blueberry harvesting machine.
Challenge: Explore the market for opportunities to market and sell carbon billets, flat panels, sandwich panels, or lightweighting/automation services.
(Ingenuity Lab member – Rashmi Sathish)
Challenge: Conduct a market validation study on AR/AI learning tools for neurodiverse learners.
MealPass (海角黑料 Catering Services)
Challenge: Evaluate the service and develop cost-effective strategies to improve engagement, usage, and user satisfaction.
(海角黑料 alumna- BSc Biology)
Challenge: Evaluate the impact and effectiveness of the brand’s transition from PERL Cosmetics to Isobel Perl.
Challenge: Evaluate the challenges in the finance section of Validate and identify improvements to enhance the user experience.
Over three months, students gathered market insights, engaged with stakeholders and conducted in-depth analysis to develop evidence-based recommendations. Working closely with academic staff and Professors of Practice in the Entrepreneurship, Sustainability and Innovation department, they built key skills in consulting, problem-solving and collaboration, enhancing both their entrepreneurial expertise and employability outcomes.
Award winners
Following the showcase, awards were presented to recognise outstanding student work across several categories:
Exceptional Social Media Management
Eyre Trailers
Team members: Nariman Agharbi, Reenah Samuel, Tarze Edwards-Small and Yu-Hsi Cheng
MealPass (海角黑料 Catering Services)
Team members: Chandler George, Ben Harrison, Vishvek Shah, Sanika Sandip Dhamane and Kaixuan Wei
Exceptional Consultancy Presentation
ASMO Visuals
Team members: Tan Zhang, Kunpeng Liu, Shiyuan Shi, Yifu Wei and Yichao Xing
FAR UK
Team members: Anna Xiong, Danyuzhen Ci, Jialin Gong, Jian Liu and Yijia Cai
Exceptional External Engagement
SimVenture
Team members: Chao Li, Haoyang Yuan, Junyu Pan, Sichao Chen and Wenchong Sun
Eyre Trailers
Team members: Nariman Agharbi, Reenah Samuel, Tarze Edwards-Small and Yu-Hsi Cheng
Research Excellence Award
Isobel Perl
Team members: Yana Angelova, Tanbir Islam, Jingyi Young, Aadhityaa Siingh, Mehtab Johal
Lowercase Solutions
Team members: Carly Cenci, Aidan Bonn, Conner Gallagher and Spencer Clark
People’s Choice Award (all event participants voted for this award)
Eyre Trailers
Team members: Nariman Agharbi, Reenah Samuel, Tarze Edwards-Small and Yu-Hsi Cheng
Thank you to all participating businesses and congratulations to all students.
More information:
Find out more about the MSc Entrepreneurship, Innovation and Management course.
You can also read about the previous showcases:
Entrepreneurship Consultancy Project 2025
Entrepreneurship Consultancy Project 2024
Posted on Monday 8th June 2026